For animals with sensitive skin, the ideal shampoo should be free of harmful toxins and harsh chemicals. It should contain soothing ingredients that help maintain normal moisture content of the skin and provide support for their skin health. Our shampoo specifically formulated for dogs with sensitive skin may help to support occasional itching due to skin irritations like dry skin, seasonal allergies, or bug bites. Use our shampoo to gently cleanse and soothe your dog's skin, leaving them feeling refreshed and healthy.
At Natural Dog Company, we’re no stranger to itchy dogs...
That’s why we formulated a liquid shampoo specifically for dogs with itchy skin.
Our shampoo is specially formulated to support the health of sensitive skin and provide relief from occasional itching due to skin irritations, such as bug bites or flea bites. While we cannot claim that it will heal or improve skin conditions like psoriasis or eczema, our customers have reported that it effectively reduces the associated itching. Whether your dog has skin irritations or just needs occasional relief, our shampoo can help soothe their skin and leave them feeling refreshed.
Why Is My Dog So Itchy?
Before you reach for the shampoo, it helps to understand what's making your dog scratch. The usual culprits are environmental and seasonal allergies, dry skin, bug and flea bites, and contact with irritants.
Allergies rank among the most common skin issues in dogs. According to Cornell University's Riney Canine Health Center, canine atopic dermatitis may affect as much as 10–15% of the dog population. Pinpointing the trigger helps you soothe your pup's skin and know when a bath alone won't be enough.
How To Choose The Best Itchy Dog Shampoo:
When selecting products to use on your dog (and yourself, for that matter!), always check the ingredients. Look for all-natural and toxin-free formulas which are responsibly sourced and manufactured, and avoid formulas that include sulfates and parabens.
Natural Dog Company is more than just a name, and we only use the best raw materials in our products. Our production facilities are FDA certified and officially recognized for their Good Manufacturing Processes. This ensures that the highest safety and hygiene protocols are followed at all steps of production, resulting in a high-quality, responsibly made itch relief shampoo for dogs.
Itchy Dog Shampoo has been rigorously tested and confirmed non-irritating and hypoallergenic, so it’s safe for sensitive pups. We thoughtfully curate natural ingredients that balance, heal, and soothe even the most difficult skin allergies and chronic conditions. The top active ingredients in Itchy Dog Shampoo include:
Lavender oil
Distilled from the familiar purple flowers of certain species of lavender, this oil is naturally antimicrobial and anti-fungal. Its anti-inflammatory properties can soothe eczema and itchy skin while also calming and soothing the senses.
Eucalyptus oil
This essential oil is derived from the tough leaves of the eucalyptus tree and promotes wound healing. Its pleasant, soothing scent also helps to ease anxiety which can directly contribute to skin problems.
Jojoba oil
Jojoba oil (pronounced huh-hoh-bah) is extracted from the seeds of a woody shrub native to North America. It has been used by indigenous peoples for centuries to treat sores and wounds, as its properties support moisturizing and healing. This oil also acts as a natural conditioner, keeping your dog’s skin and fur smooth and soft.
Aloe vera gel
The gel from the inside of the aloe vera leaf is a well-known treatment for burns. This naturally hydrating plant material also helps heal abrasions, cuts, and irritations.
Kelp powder
The powdered form of this large seaweed helps relieve itchiness with its antioxidant and anti-inflammatory properties.
Sodium bicarbonate
Commonly known as baking soda, this naturally-derived fine powder helps to balance skin pH. The fine powder also acts as a mild exfoliant, removing allergens and dead skin cells from dry, itchy skin.
Why Does My Dog Seem Itchier After A Bath?
It's frustrating when a bath leaves your dog scratching even more. A few common missteps are usually to blame.
Water that's too hot can dry out the skin, so keep it lukewarm. VCA Animal Hospitals recommends you start by thoroughly rinsing your dog with lukewarm water and never leave residual shampoo on the skin. Leftover residue can irritate the skin and cause more itching.
Harsh or human shampoos are another problem. The American Kennel Club notes that many shampoos strip the skin of its natural oils, which can leave your pup dry and uncomfortable.
Bathing too often has the same effect. Choosing a gentle, sulfate- and paraben-free formula helps protect your pup's natural oils on their skin and coat.
What If My Dog Hates Baths? (Dog Bath Tips)
Many dogs have grooming or water-related anxiety, but bath time does not have to be your dog’s worst nightmare! By making baths more fun and rewarding for the dog, you’ll be more inclined to bathe them regularly as you work through their skin issues. Here are some dog bath tips from the experts:
- Exercise first — wearing your dog out with a walk or other physical activity will help them feel more relaxed at bath time
- Prepare beforehand — take a lesson from professional pet groomers and have all your supplies laid out before you even call the dog: several towels, your shampoo of choice, brushes or combs, a cup for rinsing, etc
- Take your time — particularly if you have a fearful dog, try to take things slowly and don’t rush them into the bath
- Make it fun — if your pup cowers or even hides when you speak the dreaded B-A-T-H word, try making grooming into a game with treats, toys, and lots of praise and positivity
- Test the temperature — although you might enjoy a piping hot shower after a long day, dogs are generally not as heat-tolerant as humans; aim for a slightly warm water temperature just above lukewarm for optimal bathing comfort
- Provide traction — if you’re bathing in a slippery tub or sink, lay a towel or rubber mat at the bottom to create a non-slip surface for your dog to stand on
- Treat in the tub — if you’ve got a food motivated pup, offer plenty of high-value treats like peanut butter or hot dog bits throughout their bath; this creates a positive association with grooming and encourages the dog to be still while you lather and rinse
- Protect sensitive spots — never use soap near your dog’s eyes, and be sure to cup your hand securely over each ear when rinsing
- Rinse thoroughly — speaking of rinsing, be sure to rinse all soaps and shampoos completely out of your dog’s coat with clean running water, using a handheld sprayer if possible; leaving residue can exacerbate irritation and dry out their skin
- Plan after-bath bonding time — since bath time can be stressful, it’s important to help the dog decompress afterwards with some cuddling or playtime; after-bath zoomies should be encouraged!
How Often Should You Bathe An Itchy Dog?
There's no single schedule that fits every dog, but allergy-prone pups often benefit from more frequent baths than you'd expect. VCA Animal Hospitals explains that because allergens are absorbed through the skin, frequent bathing may help reduce the amount of allergens that a dog absorbs.
For dogs with ongoing skin concerns, vets sometimes suggest a weekly bath, or a medicated bath on a set routine. Since over-bathing can dry out the skin, check with your vet on the right frequency for your pup. For more general guidance, see our guide on how often to wash your dog.
When To Call Your Vet
A good bath routine helps, but some signs mean it's time to call your veterinarian. Watch for hair loss, open sores, constant scratching or licking, and a noticeable odor. Hot spots deserve special attention.
Cornell University's Riney Canine Health Center advises that a hot spot older than 24 hours likely means an infection. In that case, a trip to the vet is in order. When in doubt, your vet is always the best resource for your dog's skin.
Support Skin Health With Balms And Supplements, Too!
For maximum effectiveness, pair our Itchy Dog Shampoo with our best-selling skin balms and all-natural supplements. We’ve even created The Skin and Coat Essentials Trio so you can bundle and save on our best skincare products dogs! This bundle is the one-stop shop for supporting your pet’s skin from the inside out.
A once-per-day Skin and Coat Supplement starts nourishing the skin from the inside to support your pup’s immune system and maintain overall skin and coat health. Skin Soother is a great topical solution for spot treating skin concerns. Itchy Dog Shampoo maintains healthy skin & coat by washing away dirt and surface-level irritants while leaving skin moisturzied.
Support skin and coat health from the inside out with our nutrient-dense Skin and Coat Supplement chews. These little chews are a powerhouse of healthy-skin ingredients including salmon oil, flax seed, and vitamin E.

For hot spots, rashes, or wounds, Skin Soother is the ultimate natural Neosporin for dogs. Our all-natural, organic balm is proven to protect and treat a plethora of bacterial issues including atopic dermatitis, allergic dermatitis, and more.

Koda is our “problem child!” It seems like he’s always getting hurt or has some medical issue. He was only 6 months old when we did a ton of tests to find a solution for his extremely itchy skin. After a year of trying everything, with nothing working, I saw Natural Dog Company on Instagram. I put the Skin Soother on an area of his leg that he has chewed off most of the hair. He looked SO relieved after I put it on! In just a couple days, THE HAIR GREW BACK! — Lindsey | Artesia, NM
Frequently Asked Questions
What Can I Bathe My Dog In For Itchy Skin?
Reach for a gentle, dog-specific shampoo and conditioner that's free of sulfates and parabens. Look for soothing ingredients like aloe vera, jojoba oil, kelp, and oatmeal, which help calm and moisturize sensitive skin. Avoid human shampoos, since they can throw off your dog's skin balance. Check out Natural Dog's Sensitive Skin Shampoo & Conditioner Bundle
Does A Baking Soda Or Oatmeal Bath Help An Itchy Dog?
Both can help soothe mild itchiness. VCA Animal Hospitals describes colloidal oatmeal as an agent that soothes skin reactions in dogs. Baking soda can help balance your dog's skin pH, and for ongoing itching you should check with your vet first.
Why Is My Dog Itchy After A Bath?
Usually it comes down to water that was too hot or leftover residue from an incomplete rinse. A harsh shampoo that strips your dog's natural oils can also be the cause. Switch to a gentle formula and rinse your dog fully with lukewarm water.
How Often Should I Bathe An Itchy Dog?
It depends on your dog's skin and the cause of the itch. For allergy-prone dogs, more frequent baths may help wash away allergens, and some vets recommend a weekly routine. Confirm the right schedule with your veterinarian.