WHAT IS ORIVO
ORIVO is a Norwegian company that has helped businesses around the world verify the content of their products since 2014. ORIVO believes in transparency and evidence-based research. They have a genuine passion for finding the truth about products that people around the world value so highly. With ORIVO's broad omega fatty acid knowledge, a fascination for innovative technology and a desire to use this to pave the way for products with a transparent story, they have developed a solution ideal for tracking food, feed and supplement ingredients.
WHY IT MATTERS
In a random sampling of North American brands of Salmon oil for dogs, it was found that more than 80% of the products were not pure salmon oil but a combination of various other omega fish oils. “Seafood is an industry where we really see the problem of food fraud occurring on a wide scale,” says Emily Spiegel, the co-author of a report on seafood fraud, from the Vermont Law School’s Center for Agriculture and Food Systems (CAFS).
Fraud in the industry seems to be a problem that is not likely to go away anytime soon. As a third party fish oil certifier, ORIVO verifies the origin and species of our fish oils products, ensuring you receive the highest quality, most trustworthy products for your dog.