I started using this on my boxer and never looked back! He likes to eat soap, so not worrying if he licks it a few times is fantastic. It also works wonders for his sensitive skin, especially during times of the year when there’s lots of pollen. Not only does his skin not flare up with this bar, it actually is soothed by it. His itching stops immediately. The scent is also not overpowering for him, which makes the bath almost enjoyable. Although a shampoo bar can be tough to work with in general, it’s hard to find limited natural ingredients in a liquid form. Lathering both directly on the dog with the bar and into a washcloth or scrubby to use in conjunction with your hands helps with coverage. I actually pre-lather a few washcloths to save time during the bath. It doesn’t lather easily, but if you ever used sulfate-free/natural shampoo on your own hair, you know that’s to be expected. His coat isn’t silky smooth upon finishing, but the benefits to his itchy state and his fresh clean-smelling fur far outweigh this issue. If NDC ever comes out with a companion conditioner bar, I’d gladly try it out. However, as a stand-alone product, this bar is lovely as is. If you have a dog that has itchy/sensitive skin and enjoys eating beauty products, then I highly recommend trying this out.